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11 Unusual Social Media Tips and Tricks to Drive Branding, Clicks and Conversions

If your business website falls below this benchmark, you may want to consider if your social-media strategy is working. Then again, if your site receives more visits from social media than that rate, you might still want to know what more can you do.

Be your company’s ambassador by sharing posts that will encourage your followers’ engagement.

by FIRAS KITTANEH

Source: www.entrepreneur.com

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4 Simple Ways to Harvest Reviews From Happy Customers via @MarketingHits

Recommendations from people we know ranks #1, not surprisingly, as the most trusted form of advertising, according to the ‘Under the Influence: Consumer Trust in Advertising‘ report by Nielsen. In other words, word-of-mouth advertising!

Word-of-mouth advertising has taken on a whole new meaning in our online world. It’s no longer me telling you and a handful of others I know about a good or bad experience I’ve had with a business.


Today, word-of-mouth advertising might begin as an online comment on Facebook, Twitter or Yelp, but that comment has the potential to go much farther than my family,  friends and others that I know. It has the potential to spread to hundreds and even thousands of others. It might not, but it can.

Source: www.socialmediatoday.com

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Social Media Engagement is Not a Strategy via @desousarm

 
Social media marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.
Source: www.slideshare.net

Mark Schaefer has a great point: we often confuse the means with the end.

In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead - as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

So how can you convert your social media activity to make it count towards your goals?

One of the important basic first step you can take is to make sure you publish through a content hub that you can make your own and from where you can convert visitors: to subscribe to your content, to reshare your previously published content or to sign up for whatever pre-sales activity makes sense in your business. Continue reading →

Source: blog.scoop.it

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74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]

To help you brainstorm some clickable titles,  twelveskip.com  created a lovely infographic featuring 74 blog post titles “templates.”


All you have to do to create attention-grabbing titles is select one of the blog title templates from the list, fill in the blank(s) with relevant keywords and phrases, and voila: Your post is good to go.

Source: blog.hubspot.com