The Most Effective Social Networks for #Marketing a #Business in 2015 via @RLloria

More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media Examiner.

The 2015 Social Media Marketing Industry Report was based on data from a survey of 3,720 marketers; 61% of survey participants focus primarily on attracting consumers (B2C), and the other 39% primarily target businesses (B2B).

Some 21% of respondents say LinkedIn is the most important social network they use to grow and market their business; Twitter ranks third (12%), followed by YouTube (4%) and Google+ (4%).

Source: www.marketingprofs.com


10 Tools to Hit Your Next Online Meeting Out of the Park

Business is global.

Whatever industry you work in, you’re dealing with people in different time zones, on different schedules and with different priorities.

So if the success of your business is dependant on it; how do you effectively communicate with these people?

Discover 10 online meeting tools to help you align timezones, schedules and priorities in a global business. Read more 

Written by Alesia Hsiao

Source: www.jeffbullas.com


Brand Ideals, Jim Stengel, Mark Traphagen, SEO & Startups via @ScentTrail

Brand Ideals
Learning your company’s “brand ideals” may be the most important branding work few startups accomplish. SEO and content take a backseat to widget development for most startups. 

Yet isn’t the most important question WHERE are the points of connection with potential customers and/or investors? The latter, investors, receive plenty of attention when they are easy. Investors want CONSUMERS and lots of ‘em.

So the best way to connect with investors is to connect with consumers and the best way to connect with consumers is to know, articualte and share your “brand ideals”:

 * Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
* Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
* Inspiring Exploration: Helping people explore new horizons and new experiences.
* Evoking Pride: Giving people increased confidence, strength, security, and vitality.
* Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.  

Those “brand ideals” come from Grow: How Ideals Power Profits At The World’s Largest Companies by Jim Stengel and is a must read for any startup entrepreneur who wants investors….after they’ve won the hearts and minds of consumers. 

Source: plus.google.com


New Promoted Pin options to help you reach your goals via @Tribe2point0

Imagine this: To unwind at the end of a workday, a Pinner explores their home feed, discovers a camping tent they like and saves it to a board. This inspires them to plan a backpacking trip, using Pinterest to research hiking trails and campsites and figure out exactly where they can buy that tent.  Time and again, our research has revealed that this scenario reflects typical Pinner behavior. People do tons of different things on Pinterest, but most simply, it’s about discovering, saving and planning what to do next.

Source: business.pinterest.com