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How to Measure Social ROI on Facebook Ads via @andreaschriscy

Are you running Facebook ad campaigns to increase engagement?

Wondering how to measure the short and long term impact?

When you spend money on an ad campaign with the goal of increasing long term engagement with your audience rather than immediate sales, the results can be difficult to quantify.

In this article you’ll discover how to measure and analyze the Social ROI for your Facebook ads so you can assess their value to your business and know which ads are worth running again.

Source: www.socialmediaexaminer.com

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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.


This article shows how different social media sites make use of hashtags. Most importantly, it shares some insight into how you can make the most effective use of hashtags for your brand.

by Ann Smarty

Source: moz.com

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Websites Don’t Age Well: 5 Web Redesign Ideas via @Curagami

Websites don’t age well. Sooner than you think it’s time for a web redesign, but don’t forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

  • Start with Why.
  • Listen to customer votes
  • Test if you can, jump in if you can’t.
  • 5 Easy to forget things.
  • Prepare for rain, hope for sun.

This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a “Before” and “After” view of Moon Audio’s website. We spent a lot of time working on the site’s information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of “What Business are we In” work goes to the first two bullet point – Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of “I’m in the right place” scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they’ve just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there’s a problem. Either of those missions is a full-time job – commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community…yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/

Source: www.curagami.com