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Facebook brings Graph Search to mobile, now lets you find posts in addition to people and places

Facebook today announced a major update to its search feature. The social network’s Graph Search, which lets you find people, places, and information based on human connections, is launching on mobile. Oh, and it can finally find Facebook posts, in addition to all of the above.

Graph Search first arrived in January 2013, and the company says users have been giving feedback on the beta ever since. The biggest request has been, unsurprisingly, being able to find posts you’ve seen before.

We’ve often been frustrated with seeing a post on our News Feed, and then being unable to find it a few hours later or even just moments after refreshing the page. “With a quick search, you can get back to a fun video from your graduation, a news article you’ve been meaning to read, or photos from your friend’s wedding last summer,” Facebook said.

Given that most of Facebook’s users are on mobile, it should be no surprise the other major request was better search on smartphones. Facebook said today’s updates were designed for mobile, and so they’re rolling out not just on the desktop, but in the iPhone app as well:

Source: venturebeat.com

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3 Ways to Convert Your Visitors with Targeted Copy #Neuromarketing via @MarketingHits

How do you write more targeted messages that will persuade your prospects to buy into what you’re selling?

As a conversion copywriter, I get asked this question in one form or another all the time. Making more sales or getting more leads on their websites has everything to do with copy that not only connects with visitors, but connects immediately.

Why? Because you’ve only got seconds to grab your visitors’ attention before the dreaded bounce. In fact, the first 10 seconds are critical for your visitors’ decision to stay or leave. Which means, your words need to be doing some pretty heavy lifting.

Crafting key messages targeted and highly relevant to those people most likely to become your customers will improve your odds of not only keeping visitors on your site longer but improving conversions.

Let’s take a look at three ways to help you do just that.

Source: www.neurosciencemarketing.com

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Landing Page Copywriting Mistakes You Should Avoid via @MarketingHits

Keep ‘em guessing.

It may work on a first date but it’s not a good tactic for your landing pages.

Why?

Because ambiguity in your copy can be a conversion killer.

Many marketers seem to have a difficult time writing copy that keys their prospects into exactly what they need to do. More often than not, that leaves them with landing page copy that keeps prospects guessing.

And guessing leads to confusion… which leads to frustration… which usually leads to a bounce.

Not sure if your landing page is riddled with less than straightforward copy? Worried that ambiguity is hurting your conversions? Here are a few common copywriting mistakes to avoid.

Source: www.searchenginejournal.com

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5 Ways to Make Your Online Store More Social via @MarketingHits

As the social commerce sector continues to grow, make sure you’re working these tips into your online retail strategy to stay competitive.

Social commerce grew 60 percent last year, earning the top 500 online retailers $2.69 billion, according to a report by BI Intelligence. That’s just a fraction of sales from other marketing channels, but it’s growing at a more significant rate (compare the 60 percent social commerce increase to a 17 percent increase in e-commerce on a whole). With social media channels driving more and more sales, it’s important to not only focus on your off-site social media efforts, but to also bring those social aspects to your site. The following are five ways to make your online store more social:

Source: www.clickz.com