Marty Note
Last week I scooped a post about Spotify being a social network. Such an easy and important truth wasn’t hard to miss. Several friends told me they thought of Spotify as where they listened to their music with little thought to its Internet marketing potential. That would be a mistake as Amanda Gagnon points out. Her post is linked off of my riff on top of her idea. 

The other realization reading Amanda’s article and writing this piece helped bring up is EVERYTHING IS A SOCIAL NET NOW. If you are even trying to have one sided conversations somewhere still good luck with that. Everything, every tool and piece of content, forms or doesn’t form a social net. Social is the name of the game. Social is everything. 

What about money? Sure money transfer happens, but only if you are doing other things well. Do you give money to websites you don’t know or trust? Neither do I or anyone else. It is too easy to form an informed opinion. It is too easy to give everything and everyone the “like me” test. 

Dangers of the echo-chamber we may be creating we can discuss at another time. Today is dedicated to the glory of the social nets that are all around you at all times influencing everything. 

See on scenttrail.blogspot.fr