Why Your Website is Crucial to Your Content Marketing Strategy

Today, in the age of the connected customer, your owned digital properties are a cornerstone of your content marketing and social strategies. These owned experiences, including your website, mobile sites and mobile apps, play a crucial role across the customer journey with your brand. The majority of consumers exploring new products or services turn to the Internet as their primary research tool, according to Forrester Research. During this discovery process, customers are naturally going to…

"Why Your Website is Crucial to Your Content Marketing Strategy"